Successful Ezine Advertising
Techniques
by Christos Varsamis
Ezines are highly effective
advertising tool if done correctly. One of the most important advantage ezines
have is the target group of
people they refer to. Of course there are rules to be followed in order to
succeed in ezine advertising.
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They don't care about your
company or background but they DO care about the
benefits they gain. So, instead of saying that the "A" software title contains
these features, try to specify that it will save money and
time in the exact amount. Be as accurate as you can on that.
2. Choose very careful the ezines you advertise.
An ezine of 150.000 subscribers may seem tempting but you should ask yourself,
how the publisher got those subscribers? He
bought the list, used FFA, or used similar methods? Does the publisher use
contests for his subscribers in order to visit your
website? If a subscriber visits your site because there is the expectation of
gaining something how valuable this subscriber is for your
business? Zero if you ask me.
3. Double opt-in much better than single opt-in.
Yes, if you find an ezine that builds the subscriber base with double opt-in
method, it's highly possible that you have a goldmine here.
A double opt-in ezine of 2500 subscribers has more value than a single opt-in
ezine of 10.000 subscriber base. With double opt-in you
can be reassured that you will have no spam complains and the value of the
prospects is much higher.
4. Run you ads more than once.
This is important because prospects have to see more than one time to absorb
your message. One thing you can do is to run your ad
2-3 times and if the first is not successful you can modify your copy.
5. The Headline is all the money.
People have their mailbox filled with emails and spam these days. Obviously they
don't have the time to read every single email they
get. So the screening process starts with the headlines. It's a simple as that,
if your headline sucks your all effort goes in vain. They
will just ignore the whole message.
6. Call to action - Create urgency sense.
This is a copywriting rule you must follow. You must use the time pressure
technique to the readers in order to act now. You can use
limited time discount offers. In that way you tempt the reader to visit your
website which is your first aim.
7. Track your ads.
Do Not underestimate that factor. If you start to have sales, how would you know
which ezines produce the results? You can't afford
to miss that. With so many tracking software and services out there is no excuse
to risk your advertising budget on guessing.
8. Focus on Top-Sponsor and Solo ads.
They are the most effective. Top sponsor ads are on the top of the publication
and it is the first message the reader views. Solo ads
are highly effective because the reader views your message alone with nothing
else tracking his or her attention. Forget the classified
ads, although they are cheaper. When you read a newsletter you focus on the
content or the 15-20 displayed ads?
Finally, as a recommendation, you can start searching for effective ezines on
the directoryofezines.com . It's the ultimate resource for
tracking and advertising on targeted ezines.
About the Author:
Christos
Varsamis is an Internet Marketer & Affiliate Marketing Specialist. You can check
the latest resources and Product reviews on
http://www.fastprofitbiz.com.
Source of article:
www.goarticles.com
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