Book Review: The Adsense Code by
Joel Comm
by Douglas Titchmarsh
I had already sampled Joels work when I read his original ebook "What Google
Never Told You About Adsense", so I had high expectations of this physical
Adsense training book. I have to say Joel didn't disappoint me this time either.
To start with The Adsense Code begins with the basics which anyone just starting
out with Adsense will find useful as a quick reference to get them up and
running. As someone who has been using Adsense for a while I found this section
could be skimmed, although there are some tips you may still find useful even if
you have used Adsense on your sites for a while. Some of the stuff in the first
few chapters will jog your memory and remind you of somethings you already know
but forget to use.
After the initial setup Joel gets right on with the stuff you bought the book
for, the correct way to implement Adsense for maximum profits. His tips are all
backed with his real life testing and tuning, but even so he is ready to admit
that there is no one size fits all when it comes to ad placement and colour
usage in the adblocks, think blending in the Adsense blocks to not look like ads
and you are getting close. He also reveals what Adsense blocks work best and
where, as well as caveats when this advice doesn't quite work out to be true.
After the initial setting up, and placement, The Adsense Code goes further into
testing and tracking to get the maximum CTR (Click Through Rate) for your
Adsense blocks. Joel mentions some of the tools he uses for tracking and gives
you a more in depth knowledge of how to use the tracking Google has already
given to Adsense publishers with the "Channels" you can use to track your
Adsense effectiveness with. This is a useful read for anyone who wants to make
the most of every block of Adsense ads.
The other parts of the book briefly (sometimes it seems a little too briefly)
cover the topics of content sites, search engine optimisation and using your
website stats to help you increase your traffic. The section on SEO (Search
Engine Optimisation) could have been a little more in depth, although this is a
huge subject which deservedly has more than enough books and ebooks written
about it, it could have had a little more than the 8 pages devoted to it, but
then this book isn't about getting traffic, it's about making the most from what
you already get.
In summing up, The Adsense Code by Joel Comm is an ideal book for the beginner
to intermediate Adsense publisher, and will help improve their Adsense earnings.
If you are already earning a living from Adsense this will offer only a little
backup reference information for you. The Adsense Code covers the core subject
for which it was written in great detail, in an easy to understand way without
being patronising. My advice is if you are earning less than a few hundred
dollars a month from Adsense but would like to do better then this is the book
to buy, and keep referring back to as you improve your earnings.
About the Author:
Douglas Titchmarsh is the author of the Newsletter and Blog The DEWDigest at
http://www.thediscountebookstore.com/blog and recently read The Adsense Code By
Joel Comm which you can buy for yourself at
http://www.cashinonline.info/recommends/theadsensecode.php.
Source of article:
www.goarticles.com
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