Domain Name Tips For Businesses
by Derek Pliers
If the business domain name is
going to be your primary domain where your primary email address will be housed,
you want your domain name to be as short, catchy, and memorable as possible.
After a few times of spelling out your lengthy email address, you'll come to
appreciate the beauty of a short domain name. Your domain name can contain up to
67 letters and numbers, but try not to use them all!
Buy the .COM version of the name if it is available. When people hear a domain
name, they want to hear .COM whether it's .NET or .BIZ or .ORG or whatever. So,
it pays to find a domain name that you like that is part of the .COM family. If
you just can't get the name you want, try a hyphenated version of the .COM name.
Point your new domain to a Web server or "park" the domain. If you have not yet
built a Web site, you should park the name with the registrar. If you have built
a site, you must tell the registrar on which Web server the site is located.
Consider naming your company and registering a business domain name starting
with the digit 1. Better still, choose a name starting with "1st". Why? When
people create directories of web sites, they have to decide how they are going
to classify those web sites. One way to classify web sites is to list them on
the basis of how "good" they are. Another way is to simply list them in
chronological order (and sometimes in reverse chronological order) based on the
dates the sites were submitted.
Avoid domain names that are too similar to existing ones. Not only do you want
avoid legal issues, but you want your brand to be distinct from that of your
competitors. Don't use words that are tough to spell. Similarly, don't use words
that are spelled differently in some countries.
One of the reasons for the value of domain names is that even without
advertising or marketing, they attract clients seeking services and products who
simply type in the generic name. Furthermore, generic domain names easy for
potential customers to remember, increasing the probability that they become
repeat customers or regular clients.
Although the current domain market is nowhere as strong as it was during the
.COM heyday, it remains strong and is currently experiencing solid growth again.
Annually tens of millions of dollars change hands due to the resale of domains.
Large numbers of registered domain names lapse and are deleted each year. On
average 25,000 domain names drop or deleted every day.
About the Author:
Derek Pliers is a freelance
journalist and a contributor to
Business commerce domain e-name.com.
Source of article:
www.goarticles.com
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