MLM Genealogy Lists - Are they Better Than Warm and Cold Market Recruiting?

by J. White

There is a lot of talk about what is the best way to recruit. I am going to discuss the differences, pros, and cons about recruiting from Genealogy Lists, your Warm Market, and your Cold Market. I have personally tried all 3 methods. I will start by explaining each a little bit.

Genealogy lists are lists of current or past MLMer's involved in a company, leadership program, or other MLM program. The reason some say to recruit from genealogy lists is that you don't have to "sell" people on the concept of MLM/Network Marketing. If they are dissatisfied with their current or past company, they might be interested in joining yours. The good thing about this method is that you don't always have to worry about people being afraid of MLM being a pyramid scheme because they have already done it at least once. Also, usually most people are either closed or open to looking at your opportunity because they know about what network marketing is and are usually interested in a new possibly better company, or they are sick of MLM. Another good aspect is that you can really work from home by just calling people on the phone, giving them a number or website to check out, and doing a 3-way call or whatever is next. Also, if you teach the method to your downline, they can recruit as fast as you. There's less emotional response to rejection from these prospects because you don't know them. If they give you a "no," its not like your best friend saying "no," and telling you that you're an idiot for getting into some pyramid thingy.

The downside is that it is basically cold-calling, so you have to make a connection with the people, otherwise they will hang up on you like they will a telemarketer. Also, MLMer's range from leaders, to groupies, to dead's(people that got involved and never did anything). Now, that is not to say that groupies are bad, and dead's might "come alive," or that none of the people on the lists are leaders. But just because people are already sold on the concept of MLM/NWM, it doesn't mean they are good at it. Also, its not that efficient. It might take 100-200 dials to recruit 1 person.

For warm market recruiting, a lot can be said. This would be the method of creating a list of 100+ people, "exposing" them, having home meetings, etc. This method is a lot more efficient than calling MLM leads because you might recruit 2-5 of your 100 people rather than 1 out of 100. Also, you might be able to make money with friends that you know and like.

The downside to this is that you might know a lot of people that are flakey, not leaders, young, and especially for a new person, that flaking and negativity can kill new people and make them quit. Also, if you don't know how to work through your warm market's warm market, you will quickly run out of prospects. I find that this method can cost a lot more money, if you are buying all the dvd's, flip charts, and other stuff to give to your prospects.

Another method is cold market recruiting. By this, I mean going to a mall or talking to people when you're out at the gas station, and things like that. The good thing about this method, is that you won't ever run out of prospects. Some people might find rejection from strangers easier than rejection for family and friends.

The bad things are that you have no connection with these prospects. Neither by the fact that they are a friend or family member nor that they have been in MLM/NWM and understand it. They have no reason to believe you, and might think that if they do get involved with you and your company, that they will have to pass out magazines and give out DVD's at the mall.

My preference is to recruit from Genealogy lists, and from SOME of my warm market. I usually just ask the business minded or successful/leader people that I know. I don't believe in making all of my family and friends hate me because, well, they just don't get how good this business is. I like the genealogy lists because it only takes 1-2 hours to make 100-150 calls. 5 days a week of calling can enroll some people quickly and in large numbers.

I personally suggest that you go to UltimateSuccessCDs.com, and listen to Tracy Biller, the first real expert on recruiting other networkers. The best training CDs, an incredible free ebook, and the industry's #1 free newsletter is all available at Ultimate Success CDs. Also, Myron Golden has some of the best scripts I've ever used for recruiting leads, warm, or cold market. His site is SpeedySponsor.com.

About the Author: The author has been involved in MLM for several years and has built in 3 different companies. Source of this article: www.goarticles.com