Promote your music band on the web - getting directory listings
by Edgar Clyne
Your band website is ready and
now you want gigs, an audience and the right contacts. Time to start to promote
your band through the web.
An important step in band website promotion consists of getting listed into the
existing band website directories. If you want to be found by people, you need
to be there where people are looking. Directories are websites in which the
content, in this case information about bands, is organised into categories.
People can rapidly find a music band based on specific criteria such as
location, genre or influences. An additional advantage of getting listed into
directories is that they may improve the search engine rankings of your band
website: search engines calculate the 'importance' of your website based on the
number of other sites linking to it (among other factors of course).
Tips for getting directory listings
- It is better to be listed into several directories than in only one. People
looking for bands are probably not going to check alle of them.
- Submit your band profile to a website that gives you a dedicated page, in
which you can give detailed information about your band. A complete page
improves the chance that people will find your band!
- Make your submission as detailed as allowed. Use the space that the directory
offers you to advertise your band into as much detail as possible. Descibe your
music, its genre, its influences and instruments.
- Choosing the right categories is very important as it makes the difference in
being found or not.
- Create a unique description for each directory. Don't copy just your own
biography from your website. Search engines do not like duplicate content: your
information may receive higher rankings if it is unique in every place.
- Update your information from time to time. Contemporary directories offer easy
ways to correct or improve your listing at a later time.
Where to get a directory listing
There are several options out there, and the search engines may help you to find
them. For European artists, a great place to start is the European Band List (
http://bandlist.eu ). This upcoming directory offers bands a free chance to
submit a band profile. Each band gets an own page on which you can offer
detailed information about who you are and which kind of music you play. By
means of special keyword ("tag") fields your listing starts to appear in
specific categories.
About the Author:
Edgar Clyne is a performing and
recording musician
who administrates the
European Music Band List Project.
Source of this article:
www.goarticles.com
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