Web Promotion For Novices by a
Novice
by Karleen Phillip
Just recently I officially launched my first website, I was a complete novice
with only the knowledge of a few html codes to guide me. I quickly learned that
PHP can be a nightmare if you have no knowledge about it, but even without
formal training in programming you can still run a website or employ the
services of freelance programmer or consult the help of other webmaster found in
forums, discussion sites, ezines and multiple tutorial on html, PHP, ASP etc
just google it.
Optimizing your web pages for search engines choosing appropriate keywords title
and description tags that were relevant to my website, after many descriptions
and keywords by meta tag generators, I finally just picked the most suitable
words/keywords to describe my site. this is important for meta crawl search
engines.
Submitting Your Site Submitting to free search engines and directories is the
best way of getting your site crawled and indexed, there are literally thousands
of search engines and directories. This may be overwhelming to a newbie like my
self but I soon learned from seasoned webmasters that manually submitting your
site gives you a higher percentage of it being included, beware of promises to
automatically submit your site to thousands of search engines, most directories
and search engines see this as spamming and is a sure way to get your site
banned.
Backlinks/Reciprocal Links Sites that link to one another and have similar
content are the ones that search engines use to determine your rank or your site
worth. however the best link are backlinks which can be difficult to achieve
unless you are paying for your site to be included(which can be quite
expensive). Many still believe that reciprocal linking is the way to go,
although Google ignores these links and see them as a form of spam, and
artifical linking. Some ways of acquiring inbound links would be to write
articles or blogs and making sure attributions are linked back to your site,
using signature in forums, discussion groups and emails as means of promoting
your site.
Content is king My site has gone through many changes since its first launch
8wks now, looking, researching and trying different content of how to draw
traffic and keep, I've tried news feeds, free webmaster contents, articles but
these all took my traffic away from my site. I have found a couple of content
that can be useful to my customers such as manual search engine list, free
online webtools,and now my little blog to help other novices like my self in the
ever going battle to achieve top page rank.
About the Author: Karleen
Phillip Jacksonville, FL Webmaster of links-to-us.com-free human edited
directory.
Source
of this article:
www.goarticles.com
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