Discover Wealth Secrets Of Information Marketing Professionals
by Jeff Smith
It's a very odd phenomenon, the
fundamentals of business are so simple and yet the failure rates of business
continue to disappoint at well over 50% - looking even more dismal the longer
you track a business from its inception.
On a more specific level, I have had a great deal of experience in the
information product marketing business segment both offline and online and see
marked differences between those who struggle with this business and those who
take off and never look back.
One of the biggest factors differentiating the hobbyists from the real big money
earners in the information marketing business is the degree to which the
entrepreneurs look at their ventures as end-to-end businesses versus businesses
that are based on a single event (website developed, ebook written, affiliate
marketing site created, etc...)
Once you begin to look at the various facets of your information product
marketing business, it becomes obvious that there are many skills required to
carry out all functions of your plan.
It's likely that you are better at 1 or 2 of these, perhaps being able to
perform all functions, but not to quite the same level. Considering the
information marketing business and your role within that business is a critical
factor toward your results.
So, let's look at the skills required for your business.
1. PLANNING & STRATEGY: Over and over again I've tried to drive home the
importance of coming up with a business plan for your information marketing
business. Starting with a 3-5 year goal and working backward is a great way to
chart a course making your journey more certain. For someone who loves to take
action, this stage can be a little daunting. Realize however that it must be
done, if you struggle with business planning, then hook up with someone who has
been through the process before - you may even find such a person at your local
entrepreneur or mentoring program offered by Entrepreneur centers in many towns
and cities.
2. RESEARCH AND TESTING: A critical, often underestimated set of skills
important to the success of your information product is the ability to research
a market for opportunities and test your market, ideas and topics for signs of
existing demand and spending activity. People who have great skill at tapping
into opportunities in a market often are curious by nature, good listeners, have
a good ability to relate concepts to one another and generally are good
investigators.
3. JOURNALIST SKILLS: Closely linked to research and testing, a journalist
combines the skills of uncovering the the few "in depth" questions that your
market really wants to know, networking skills, a very powerful knack for asking
questions, a true passion for their topic and a good ability to write or edit
their work to bring out the most important points.
4. PRODUCT CREATION SKILLS: Product creation is really about understanding the
format(s) that best suite the material you will be marketing to your customers
and being able to quickly and efficiently package that material in written,
audio, video or in real-time seminar formats. Remember, we are trying to find
your idea skills. We can all master each of these tasks if we are given enough
time and teaching, but what you want to do here is give an honest opinion of
your current strengths. For example, if you were an expert at packaging audio
and video products, then it would make more sense having someone else plan your
business and generate the content, while you can focus on your strength of
packaging products behind the scenes.
5. MARKETING SKILLS: I've split marketing skills into two large sub-groups,
skills that require behind the scenes work and skills that involve outbound and
relationship management activities. For example, you could be quite good at
creating press releases, marketing plans, written articles and interviews,
blogging, etc...these are all examples of behind-the-scenes marketing typically
enjoyed by people who like to work alone, have more control over their
environment and perhaps are more on the introverted side. Alternatively,
marketing skills such as networking, public speaking, team building and
leadership lead to more successful outbound and relationship marketing. Both are
required to raise your business to the high-achiever ranks, few people are
experts in both of these areas.
Bet you didn't realize there were so many skills required to operate your own
super-profitable information product marketing business did you?
No wonder you get overwhelmed by the sheer effort all of this requires. A couple
of these skills may allow you to perform that part of your business in your
sleep, while other factors mean you take four-times longer than an expert to
accomplish the same task.
Its no wonder that most people hit roadblocks along the way. Even if you master
each of these areas enough to get your first product out the door, can you
really scale your business success to where you want while doing all of this
yourself?
By now, you should have a good idea of what strengths you bring to the table and
more important, which ones you do NOT. By understanding where you need help, you
can make decisions about how you want to structure your business, what type of
business you would like to run and who to look to for help.
About the Author:
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Source
of this article:
www.goarticles.com
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