3
Advantages of using Electronic Press Releases
by Matt Hockin
A simple 1-page press release can
be the most powerful marketing tool in your arsenal. Here are my top 3 reasons
for using electronic news releases...
1) Media Relations
You can send your press releases via email to the journalists and websites that
cover your industry. This will generate publicity for you in the form of news
stories, product reviews, and links to your web site that will help you increase
your credibility and sales.
2) Public Relations (PR)
By having your electronic news release distributed through the Internet news
channels such as Google News, Yahoo News and Topix.net, your message gets
communicated to the members of your target market who read their news online.
This generates more awareness of your company, more traffic to your website and
more sales of your product or service.
3) Search Engine Optimization (SEO)
This advantage is the biggest reason we distribute keyword optimized press
releases (and articles). We LOVE keyword optimized press releases!
Links:
Why? Because a consistent publicity campaign can get you links from some of the
best web sites on the Net. These links provide your web site with "Link
Popularity" and the Google PageRank numbers you need for high search engine
ranking and traffic. Plus, the links themselves can bring a significant about of
qualified visitors to your site.
High Rankings:
Many times your press release also ranks in the TOP 10 at Google within 1-2
weeks and provides targeted visitors to your web site for months and months to
come. How's that for a compelling reason to use press releases?!
Plus, you can (and should) post news releases on your web site on your "News
Room" area. In fact, adding these keyword optimized press releases to your web
site (in your News Room) will help with your natural rankings and traffic.
Electronic News Distribution Services:
Here are 2 popular distribution services for electronic press releases with the
PROs and CONs of each...
www.PRWeb.com
Pros: Most well-known, works well for SEO, Media Professionals go there for
research
Cons: Costs more! Sometimes you have to bid in the hundreds of dollars to get
the highest visibility.
www.PRLeap.com
Pros: Works well for SEO, less money - only $30
Cons: Media Professionals probably DO NOT go there for research. Strictly for
SEO and news distribution to your audience only.
About the Author:
Matt Hockin is President of
Interactive Marketing, Inc.(http://www.interactivemarketinginc.com),
an Internet marketing company specializing in helping businesses increase sales
and leads by maximizing website search engine visibility and "sales-ability"
through the process of Website Optimization.
Source of this article:
www.goarticles.com
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