Craft Sales Tips by Liza Schmitt
There's a saying among webmasters
to 'newbies' where they try to explain that an internet business is not as
simple as 'if you build it, they will come'. The same basic principal applies
here - you might have the most fabulous product in the world, but if you don't
spend quality time on marketing and sales, it's not going to be flying off
anybody's shelves.
Unfortunately, too many people think it is as easy as just having a great
product that's going to sell itself. Of course, there's no such thing, unless
your product walks and talks for you too. The GOOD NEWS is that these people are
your competitors, and they create the perfect gap for you to take advantage of!
I call this type of person The Lazy Salesperson, and I love them because I know
that with just a little extra effort on my part, I'm going to get loads more
business than they are!
If you're not a natural born sales person, either attend some basic training or
read up as much as you can about it before getting started. Importantly though,
remember that not everything might suit your personal style and the way you're
comfortable doing sales, so look for methods that will suit you so that you're
able to have more success with your efforts.
Here are the craft sales tips I've found to be successful, especially in picking
up where The Lazy Salesperson has left off:
Craft Sales Tip #1 : Have Your Facts & Figures Available
Know what you're talking about. If you don't, the buyer will soon realize this
and will take advantage of the situation to send you packing. Remember that
buyers are skilled negotiators - they deal with prospective suppliers on a daily
basis, so you'd better be able to at least match them, if not beat them, at
their own game! Do some research beforehand to find out what you need to know so
that you can present your products professionally.
Craft Sales Tip #2 : Personal Contact Is Always The Best
In this technological age, email and other electronic means of communication
have become The Lazy Salesperson's companion, but I'll bet that if there are any
statistics available, they will show that the person who makes personal contact
is the one who closes more deals. Pick up the 'phone and make that call! Even
better, do it face to face - make an appointment and go see the buyer. Email is
also an easy way for a prospective buyer to back out, because you're not there
to rebut them - they know they can just send you an email back saying 'No
Thanks'. But if you're having a conversation, you're able to ask 'why' and to
provide information that will counter their reasons for not buying. Do your
research on sales tips and techniques, and be sure to look up 'rebuttals' -
these can become some of your best steps towards closing the deal!
Craft Sales Tip #3 : Ask For The Business!
And be persistent about it! Don't just comply with a request to 'send more
information' - by all means, send the info, but then follow up that the buyer
has received it. What do they think of it? If they can't give you an answer now,
when can you expect one? Then follow up on that (this is where you acquire a
good friend - your diary). Better yet, ask for an appointment to personally
bring along the info and samples!
Craft Sales Tip #4 : Always Find Out The Reasons Someone Doesn't Want To Buy
From You
This is a type of constructive criticism, and you may learn something that will
help you to improve either your products, or your sales pitch. Then, once you've
overcome the reason they wouldn't buy, go back to them and tell them so - you
might just get the order!
Craft Sales Tip #5 : NEVER GIVE UP!
'No' never means 'No'. It really only means 'not right now'. Situations and
circumstances change all the time. It could be that the company you contact has
already allocated their budget for that season, or they're focusing on other
products right now, or the buyer might leave and be replaced with another
person, etc, etc, etc. The list is virtually endless, but the fact is that if
you give up, you will not get the business. If you persist, you have a much
better chance at it.
So go out there and give it all you've got! Good Luck, and have fun doing it!
About the Author:
For more free craft business
info and resources, visit
Craft Business Home.com
- the free guide on how to turn your craft into a profitable home business!Source of this article:
www.goarticles.com
| |
|