Secret Of XSeo by zxygames
What's an SEO? Does Google recommend working with companies that offer to make
my site Google-friendly?
Search Engine Optimizers SEO is an abbreviation for "search engine optimizer."
Many SEOs provide useful services for website owners, from writing copy to
giving advice on site architecture and helping to find relevant directories to
which a site can be submitted. However, a few unethical SEOs have given the
industry a black eye through their overly aggressive marketing efforts and their
attempts to unfairly manipulate search engine results.
While Google doesn't have relationships with any SEOs and doesn't offer
recommendations, we do have a few tips that may help you distinguish between an
SEO that will improve your site and one that will only improve your chances of
being dropped from search engine results altogether.
Be wary of SEO firms that send you email out of the blue. Amazingly, we get
these spam emails too:
"Dear google.com, I visited your website and noticed that you are not listed in
most of the major search engines and directories..." Reserve the same skepticism
for unsolicited email about search engines as you do for "burn fat at night"
diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to
guarantee rankings, allege a "special relationship" with Google, or advertise a
"priority submit" to Google. There is no priority submit for Google. In fact,
the only way to submit a site to Google directly is through our Add URL page or
through the Google Sitemaps (Beta) program, and you can do this yourself at no
cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend
to do. Ask for explanations if something is unclear. If an SEO creates deceptive
or misleading content on your behalf, such as doorway pages or "throwaway"
domains, your site could be removed entirely from Google's index. Ultimately,
you are responsible for the actions of any companies you hire, so it's best to
be sure you know exactly how they intend to "help" you.
You should never have to link to an SEO. Avoid SEOs that talk about the power of
"free-for-all" links, link popularity schemes, or submitting your site to
thousands of search engines. These are typically useless exercises that don't
affect your ranking in the results of the major search engines -- at least, not
in a way you would likely consider to be positive.
Some SEOs may try to sell you the ability to type keywords directly into the
browser address bar. Most such proposals require users to install extra
software, and very few users do so. Evaluate such proposals with extreme care
and be skeptical about the self-reported number of users who have downloaded the
required applications.
Choose wisely. While you consider whether to go with an SEO, you may want to do
some research on the industry. Google is one way to do that of course. You might
also seek out a few of the cautionary tales that have appeared in the press,
including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html.
While Google doesn't comment on specific companies, we've encountered firms
calling themselves SEOs who follow practices that are clearly beyond the pale of
accepted business behavior. Be careful.
Be sure to understand where the money goes. While Google never sells better
ranking in our search results, several other search engines combine
pay-per-click or pay-for-inclusion results with their regular web search
results. Some SEOs will promise to rank you highly in search engines, but place
you in the advertising section rather than in the search results. A few SEOs
will even change their bid prices in real time to create the illusion that they
"control" other search engines and can place themselves in the slot of their
choice. This scam doesn't work with Google because our advertising is clearly
labeled and separated from our search results, but be sure to ask any SEO you're
considering which fees go toward permanent inclusion and which apply toward
temporary advertising.
Talk to many SEOs, and ask other SEOs if they'd recommend the firm you're
considering. References are a good start, but they don't tell the whole story.
You should ask how long a company has been in business and how many full time
individuals it employs. If you feel pressured or uneasy, go with your gut
feeling and play it safe: hold off until you find a firm that you can trust. Ask
your SEO firm if it reports every spam abuse that it finds to Google using our
spam complaint form at http://www.google.com/contact/spamreport.html. Ethical
SEO firms report deceptive sites that violate Google's spam guidelines.
Make sure you're protected legally. For your own safety, you should insist on a
full and unconditional money-back guarantee. Don't be afraid to request a refund
if you're unsatisfied for any reason, or if your SEO's actions cause your domain
to be removed from a search engine's index. Make sure you have a contract in
writing that includes pricing. The contract should also require the SEO to stay
within the guidelines recommended by each search engine for site inclusion.
What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site
by using deceptive redirects. These shadow domains often will be owned by the
SEO who claims to be working on a client's behalf. However, if the relationship
sours, the SEO may point the domain to a different site, or even to a
competitor's domain. If that happens, the client has paid to develop a competing
site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the
client's site somewhere. The SEO promises this will make the page more relevant
for more queries. This is inherently false since individual pages are rarely
relevant for a wide range of keywords. More insidious, however, is that these
doorway pages often contain hidden links to the SEO's other clients as well.
Such doorway pages drain away the link popularity of a site and route it to the
SEO and its other clients, which may include sites with unsavory or illegal
content.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far
from a comprehensive list, so if you have any doubts, you should trust your
instincts. By all means, feel free to walk away if the SEO:
owns shadow domains puts links to their other clients on doorway pages offers to
sell keywords in the address bar doesn't distinguish between actual search
results and ads that appear in search results guarantees ranking, but only on
obscure, long keyword phrases you would get anyway operates with multiple
aliases or falsified WHOIS info gets traffic from "fake" search engines, spyware,
or scumware has had domains removed from Google's index or is not itself listed
in Google
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