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SEO - Search Engine
Optimization (Basics) by Amit Dixit
What is SEO?
SEO is Search Engine Optimization . In this process, with the help of proper
techniques we build and optimize a website in a way that it gets well ranked in
a search engine. The designing of such web pages require knowledge of HTML,
DHTML and CSS. The site is designed using the proper rules and regulations so
that the search engines rank the site high. SEO is all about marketing the site
in the Internet world with the help of Google , Yahoo ,Msn and all the other
search engines ! The right articles ,content and proper link farming will make
the site a favorite amongst the search engines.
Every business organization has their website which represents the company in
different parts of the world through the internet. Every company has their own
category to which they belong to. For example there are Software Development
companies, BPO (Business Process Outsourcing) companies, Offshore Development
Companies, etc. We search on Google for a particular key phrase and we get the
listing of the relevant sites. If we search with the key phrase as "Offshore
Software Development Company, India " in GOOGLE it will display the search
results for it. Ever thought why even though certain sites that look and feel
good are not listed high on the search results . This is because the sites
listed higher have a successful SEO campaign carried on the website. Users
normally do not go to the 2 nd or third page of the search results. The
probability of the user selecting the top search results is high is evident.
Very rarely do users visit the 3 rd or 4 th page of the results. SEO in simple
words is building a website in such a way that it is ranked well on a search
engine. There is lengthy process involved in preparing or starting a SEO
campaign on the website.
Why SEO ?
The WEB has become the best platform to sell, buy and display. A company which
makes TOYS can sell toys to different parts of the world. People have been
buying from e-Bay, Amazon for more than 10 years. The concept of e-Shopping has
really picked up well with customers. SEO essentially ranks your website well in
the search engine results. Bringing your site on the first page of Google will
definitely bring traffic to your site. Getting more traffic will bring you more
customers and eventually more business. There is no point in having a commercial
site which does not get listed high on the search page of the search engines. A
commercial or a business site always has one goal, which is customers. Carrying
a good SEO campaign on your website is the key to success.
Steps for a successful SEO campaign:-
1) Keywords: Keywords are the words which the user will search in the search
engine to find your company. Find the specific and relevant words that match
your website subject and category. Keywords also have variations. A user could
type "ofshore company " to search for offshore company. Search engines hate
repetition or stuffing of keywords.
2) Content and Articles: Any site needs to be rich in the content. Visitors come
and read the content on the site. The content should be very informative.
Setting up a BLOG on your site is one such idea. Search engines love the pages
that are updated frequently. So, a blog satisfies this condition.
For more details Contact Us
About the Author:
Siddhatech -- Offshore, Outsourcing, Software
Development Company,Pune,India-Based
in Pune, India we are a team of "core" software
developers. We are an Offshore Software Development Company.Our core team has
ventured in the software market for 10 years in various technical fields.
Source of this article:
www.goarticles.com
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