Site Owners with SEO: DOs and
DON'Ts by Mike Pham
As a search engine optimizer,
I've had a great opportunity to work with many site owners for website
submission and optimization services and had some working experiences to share
with you in this article. Site owners come from different categories: e-commerce
sites, services or personal pages. Some of them have the expertise in Computers
and Internet but most of them are the neophytes in the search engine
optimization (SEO) religion. So, the purpose of this article is providing novice
site owners with some useful rules of behaviors (DOs and DON'Ts) to come along
with their SEO campaigns.
* SEO firms DON'T help you out. DO help yourself - Search Engine Optimization
process is more and more manipulated and it is becoming the big market nowadays.
Many websites are offering SEO service with different costs. They promise that
customers' sites will be on top of search engines. If so, who will be kicked out
of the list? No one? So if you are a site owner with a small budget and modest
knowledge of SEO, lean on SEO firm as just an advisor. They cannot do all the
things for you. To help you out in SEO, do it yourself. In most cases, the site
owners will play an important role in the success of SEO campaigns.
* DON'T submit your sites to thousands of search engines and directories -
Simply, in reality, there are not even thousands of "engines" to submit to.
There are, however, hundreds of search directories, hybrid search engines,
free-for-all (FFA) pages and classified ad sites. They are simply a list of
unorganized links to the last fifty or so URLs that were submitted to the
service. The primary purpose of these sites is to gather email addresses from
Web marketers so they can be sent offers for other products and services. By
submitting, you are unknowingly giving your consent for them to email you. Some
major search engines (e.g.: Google) are not fond of such link farms and may
actively ban this type of site.
* Repetitive submissions DON'T improve your rankings in search engines - Many
site owners misunderstand between search engine submission and search engine
optimization. So they just dig in finding as many as possible free submission
services on the Internet and hope that someday their site will be on the top.
Search engine submission is just the first step to quickly notify the search
engines about the nascence of your site on the Internet. How your site grows or
how your site <span lang="vi">is</span> optimized is more important to search
engines to place your site at the top of the search index. So repetitive
submissions don't work in these cases. Take time to pay more attention to your
site's content and link building.
* DON'T try to trick the search engines in any way - The search engines today
are smarter than you have ever imagined. The techniques like most times keyword
repeated in a row (keyword stuffing), same color text used as the background
(hidden text), doorway pages.. are obsolete and they may be against you. Search
engines don't like to get fooled and they may penalize your site for that.
Moreover, be careful with the services like automatic link exchange or buying
text links. You can use them on your own but take precautions.
* Your websites' exposures on search engines DON'T mean top rankings and web
conversions - Some SEO firms guarantee that your sites will be included in
search engines. It is so easy because when your site is indexed, it is included
in search engines right away and you can see it there by some simple but useless
keywords. No one will find you with that keywords or syntaxes. In addition, pay
attention to for which search engines the SEO firms will be optimizing your
site. It will be easier to get listed on some less-reputed search engines
comparing to Google or Yahoo. On the other hand, distinguish between standard
and sponsor listing. You must pay for sponsor listing but get less visitors and
sales. So make sure you understand clearly what SEO firms are offering. A
successful SEO campaign requires the acumen of site owners as well as a tight
cooperation between site owners and optimizers. Before the campaign starts, they
should discuss the price, the time for the campaign, keyword selection and the
specific search engines for optimization....
* DO get familiar with SEO tools such as search engines, HTML, PageRank - Some
site owners lean on the webmasters on every task related to their sites (e.g.:
add a text link, change page title). In most cases, the site owners will play an
important role in the success of SEO campaign by getting familiar with SEO tools
like search engines, HTML, PageRank. Search engines and PageRank evaluation will
help you search for competitors' sites, evaluate the keywords, check sites' link
popularity (number of links to your sites) and link saturation (number of pages
on your sites have been indexed). Besides, with HTML basic syntax, you can
easily exchange links with other sites on your own and stop calling the
webmasters all the time for modifying pages with links.
* DO start writing today - Site owners may be beginners in SEO but experts in
their industries. And today, writing is a significant skill to do SEO. Start
writing some articles about your business now and submit them with your
backlinks (links to your website) to article directories to increase the
popularity of your site. For instance, suppose you were a mother at home and
managed an ecommerce site selling some strollers and baby accessories. That will
be wonderful if your share your experiences in choosing and using the strollers
with other mummies-to-be on some women forum and article directories. Not only
are search engines notified but also some potential customers will be attracted
to your site.
In this article, I've provided the site owners with some basic rules of
behaviors to do SEO. They include but not limit to myths about Search Engines,
SEO firms, importance of SEO tools and article writing skill. Learning them
today to make friends with search engines and shove your competitors aside.
About the Author:
Article by Mike Pham of
TopTrafficWholesaler.com, a leading company in Internet Advertising. We also
specialize in
search engine registration and optimization
as well as tools and resources useful for better ranking / positioning in search
engines Source of this article:
www.goarticles.com
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