Top 10 Viral Marketing Tips by Andrew Azorbo
Using viral marketing online can
give you a significant advantage due to the exponential growth possible. Used
properly you can build brands, increase traffic, build lists and create a huge
amount of good will towards your product or service.
Used incorrectly and you could be perceived to be spamming your users or get
less that optimal results from your campaigns.
The article will cover some basic tips to help you ensure you have a checklist
to work with.
Clear goals of the campaign. Make sure you have specific goals with you campaign
this will affect the type of viral marketing you may want to pursue.
Stay in tune with your target audience. The type of viral marketing activities
you do will greatly depend on your consumers taste so make sure you are aligned
with these.
Show your brand. This may be the first contact you make with a prospect so make
sure what you are promoting is clear and visible.
Measure your results. If you don't track the results then there is no way of
knowing how successful this is. Define your success criteria and track
accordingly.
Promote your campaigns. You may need to promote the viral campaign a bit just to
get it started and there are many free ways you can do this. (See our Viral
Marketing Mini Course for more information on this.)
Ask them to take action. Forward on the content, subscribe buy or whatever goals
you've set.
Be explicit in your request for action. Don't just say forward this on. Spell it
out with "Click here to recommend this to others you think would find it
useful."
Keep testing campaigns and keeping tabs on the results so you know what works
for you.
Viral marketing is not simply adding a "send to friend button" or similar so
take some time to plan out your strategy and ensure it fits with your entire
marketing mix.
Provide fun, entertaining, good quality content that is genuinely appealing to
your target group. It's natural to want to share good content.
The appeal of viral marketing is that with a slim budget you can potentially get
exponential growth as it takes off, however this takes planning and
understanding your audience.
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intact and unaltered. copyright 2006 AzACreations
About the Author:
Discover how to build brands
through online entertainment marketing using branded entertainment, viral
marketing and advergames to pull in traffic, build relationships with your
customers and generate leads.
Free whitepaper on the Top 10 Viral
Marketing Mistakes That Could Sink Your Campaign & How To Set Yourself Up For
Viral Marketing Success.
Source of this article:
www.goarticles.com
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